トップページ：概略

In recent years, the expansion and mainstreaming of the anime fanbase have significantly broadened the market. As a result, companies and organizations traditionally unrelated to anime—such as those in the automobile, food, retail, technology, service, and tourism industries, as well as the public sector—are increasingly utilizing anime, manga, and characters for collaborative products and advertising promotions.

This represents new business opportunities for the anime industry, while allowing companies and organizations to approach the creation of products and experiences from a fresh perspective.

The “Ani-Monozukuri Awards” is an initiative aimed at further stimulating business collaboration between the anime industry and corporate sectors by recognizing outstanding products, advertising creatives, promotions, and business ventures.